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Jaguar Land Rover Ice Academy
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Situated at the edge of the Swedish Arctic Circle, the Jaguar Land Rover Ice Academy offers you the chance to drive an assortment of high-performance JLR vehicles around specially built tracks on a frozen lake.
To promote this once in a lifetime experience, we created a full 360° campaign including an interactive booking site for each brand. Promotional films tailored for each site as well as social media, print ads, brochures, eDMs, menu designs, clothing and even a limited edition coffee table book.
Online film used to promote this incredible Experience.
A selection of the stunning photography which was used across the various platforms.
Some of the eDMs that were sent out to Ice Academy guests.
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Printed brochure also available as a digital download promoting the Experience.
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